The concept the unique image depicts – “what you see is not always what you get” – is universal, which has helped the photo net an amazing $900,000+ in stock photography licensing fees since it was created back in 1999.
The secret? It’s not real.
The image is actually a composite of four different photos, taken by Brooks Professional Photography instructor Ralph Clevenger. The top iceberg was done in Antarctica; the bottom iceberg was shot in Alaska (and was taken above the water). The sky and water shots are from California.
For the details on the story of how this image was created and why it’s garnered so much success, listen to the story from Ralph Clevenger himself in the video below. You can also get the scoop on upcoming photography workshops Ralph is leading to Alaska and Prince William Sound.